Rasa yang Ditunggu

Because the flavor should be the hero!

Challenge
BenFarm was entering a highly competitive frozen food market, dominated by well-known brands using celebrity endorsements. The challenge was to make BenFarm stand out without relying on brand ambassadors.

Insight
Consumers are drawn to flavor, texture, and sensory appeal when choosing frozen food. Instead of marketing personalities, the focus should be on what really matters—the taste.

The Idea
"Rasa yang Ditunggu" put the flavor front and center, using close-up, mouthwatering visuals and dynamic digital storytelling. By glorifying taste instead of endorsers, BenFarm built credibility as the brand for true food lovers.

🚀 Result:
✔ 1M+ YouTube views